Target Gold veterinarian medication package
Client :
Farmacom is a medical laboratory for the veterinarian sector.
Design Problem :
The client's need was to refresh and renew his branding.
Although Target Gold had already been an established image for several years before, the box needed new photos; refreshed typography of each name of the products and a new layout. One had to keep the institutional colour for each design.
The new packaging would need to refresh the products design and texture.
Solution :
The final proposal package had high quality photos of individual cattle as a main feature. I kept a consistent feel by using their institutional branding. I used a rectangular strip to highlight the formula of the product at the front and a transparent texture at the background to produce an interesting effect.
To improve the quality of the package the finishing was made with a metallic coated material.
Conclusion :
After a various changes over the creative process I believe this project was fun and original while still appropriate for the market.