Simigomitas jelly-sweet box

Client: Similares Pharmacy
Similares Pharmacy is a laboratory for pharmaceutical products in Latin and North America.

Design Problem :The client needed a package to store and protect 24 jelly medicine.
The box had to be small in order to make it easy for the customer to carry in bag or pocket.
The package had to be attractive in order to promote the purchase by the customer.

Design solution : The imagery gave the impression of colourful and tasty citrous fruits.
I made the choice to make a cut out in the center of the box in order to display the attractive contents. The box had the face of a happy old man on it and the hole in the box was his silhouette.

Conclusion :The client was very happy with the final box and became one of their most popular items.

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